FlacSpace was born as an answer to a real problem: there was no private, professional, affordable space for the moments that actually matter.
But the real insight was not opening venues. It was building a repeatable system — technology, method, brand — that lets anyone open their own event space to the same standard, anywhere.
SmartVenue is the platform we built ourselves to manage bookings, clients, payments and analytics for every venue in the network — and since May 2026 it is available as SaaS for any event venue in Italy.
No benchmark, no model to copy. From nothing to the first real events.
We fine-tune the operating model and out comes SmartVenue, the management platform we built in-house: this is the real turning point. No longer just a venue, but the technology that makes the model repeatable anywhere. The FlacSpace method takes shape.
The model replicates. September 2025 Rescaldina opens, then Monza — same standard, same format. The system works. Concorezzo is opening.
FlacSpace joins an acceleration programme at Zest Group — among Italy's leading early-stage venture capital firms (born from the merger of Digital Magics and LVenture, 250+ startups in portfolio). Governance, metrics and capital: the project gears up to scale.
Just People joins the shareholding: a Milan live communication agency led by Antonio Ferrara (30+ years in events), working with brands such as Amazon, Campari, Philip Morris and Alleanza Assicurazioni. Network, field marketing and a pipeline of corporate events straight into the venues.
SmartVenue becomes available to every event venue in Italy. Spectrum comes on board — the CDP National Network accelerator run by Zest, focused on proptech and connectivity, partnered with STMicroelectronics. For them SmartVenue is the perfect vertical: development accelerates nationwide.
The model leaves its home region. At Via San Pasquale 34, in the centre of Benevento a short walk from the Arch of Trajan, the first venue in the South opens on 11 October 2026: 160 sqm, up to 60 guests, car park on site. Same standard, same format, a thousand kilometres further south.
100 FlacSpace venues in Italy. 3,000 venues on the SmartVenue system. Then abroad.
He built the operating model every FlacSpace venue runs on. From the welcome to the follow-up, every client touchpoint comes from his thinking.
Two exits in retail. He leads national and international expansion, investor relations and the development of the franchise network.
A serious engineer. He built SmartVenue from scratch — CRM, bookings, payments, analytics. Now a SaaS platform used across Italy.
A Milan live communication and events agency, working with brands such as Amazon, Campari, Philip Morris and Alleanza Assicurazioni. Led by Antonio Ferrara, with over 30 years in events. He brings FlacSpace a network, field marketing and a direct pipeline of corporate events. justpeople.eu →
Among Italy's leading early-stage venture capital firms, born from the merger of Digital Magics and LVenture: 20+ years of innovation, 250+ startups in portfolio. FlacSpace joins one of its acceleration programmes and gears up to scale. zestgroup.vc →
Magic Spectrum, the CDP National Network accelerator run by Zest and partnered with STMicroelectronics, focused on connectivity and proptech. SmartVenue — technology for venues — is exactly its vertical. magicspectrumaccelerator.com →
FlacSpace is not just an event venue brand. It is a technology and operations infrastructure for the private venue industry.
SmartVenue becomes the operating system of event venues in Italy: bookings, payments, analytics, automated marketing — for anyone running an event space, FlacSpace franchisee or not.
